However, some indications suggest Apple might be required to raise prices in order to cover higher storage costs. With Apple not expected to sell more units this holiday season, the market has latched onto hopes the tech giant will successfully raise prices by up to $100.Īnalyst Wamsi Mohan has speculated that a $50 hike to the Pro-model would provide a $0.20 tailwind to EPS. The iPhone continues to generate 50% of total sales and outshines all other products and Services by a long shot. Though, the company isn't expected to announce the new mixed reality headset in a huge disappointment. As well, the tech giant could announce new versions of the Apple Watch and a new AirPods Pro product. iPhone 14 Launch EventĪpple is expected to announce an iPhone 14 lineup of four models (Pro, Pro Max, Max, and base model). My investment thesis remains negative on the stock due to valuation and the event to unlikely include the announcement of new key AR/VR products. The event typically occurs in early September, allowing Apple to release the latest smartphone prior to the end of the FY, allowing for sales to easily flow during the holiday period. On September 7, Apple ( NASDAQ: AAPL) plans to host the annual event to announce the new iPhone, amongst other products.

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