And they turn it into a quiz or game where they’re like, ‘This is who you are. “In lieu of answering random questions that have been put before you, you’re just going about your life and listening to what you want. “In this case, the quiz itself is just your engagement with Spotify,” he said. Matthew Perpetua, a longtime music blogger and a former director of quizzes at BuzzFeed, said that the way that Spotify served up data to users was reminiscent of a personality quiz. And the second is that its data is centered on music, a particularly personal and personality-revealing aspect of peoples’s lives. The first is that they purport to share the service’s information directly with users.

“All of that is tied together as part of the profiling process of you and you have no idea how it’s collected or what it means.”īut these latest Spotify messages are different in two key ways. Artists with the most monthly listeners of all time on Spotify worldwide as of January 2022 (in millions) Justin Bieber, 77.8 Ed Sheeran, 77.5 Dua Lipa, 66.5. Ed Sheeran 100.3 million Spotify followers 2. “Just think about going into the supermarket and getting mobile coupons,” he said. Which of your favourites do you think deserve to be up there with the biggest artists on Spotify 1.

Jeff Chester, the head of the nonprofit Center for Digital Democracy, said that such practices had become commonplace.

In some ways, what Spotify is doing is familiar, as anonymized data becomes a key component of how marketers appeal to customers.

Who are the top spotify artists